Wix could be considered as one of the pioneers in the website builder universe. It was launched 15 years ago, and by now has more than 150 million users in 190 countries (that’s a lot). However, some people are looking for Wix alternatives because it has some great competitors in this field.
If you are one of those people, this article is written for you! Reading further you’ll find a quick overview of the pros and cons of Wix, reasons why people search for Wix alternatives, and five website builders considered as the best Wix competition.
I believe that no matter how good something is, it’s always useful to have options and choose the one that is best personally for you. Just keep in mind that the list of sites considered as the main Wix competition will not be presented in any specific order and that all platforms are well-known and worth your time.
Table of Contents
- 1. Wix - Website Builder for Everyone
- 2. Why do People Search for Wix Alternatives?
- 3. The Top 5 Wix Alternatives
- 3.1. Squarespace - The Best of the Best
- 3.2. Zyro - Artificially Intelligent Website Builder
- 3.3. Webflow - A Bit of Both Worlds
- 3.4. Site123 - All It Takes Is Three Steps
- 3.5. Weebly - Create a Website on the Go
- 4. Conclusions
Wix - Website Builder for Everyone
As mentioned before, Wix has been in the website builder industry for a pretty long time. However, it’s not staying in place, it keeps improving and adding new cool features and designs. The platform developers have to do that to keep it relevant amongst other Wix competitors.
Wix definitely checks a lot of boxes for a great website builder. It’s easy to use, it’s fast (page loading-wise), and has close to perfection uptime (99,98%), it offers some unique features, and has a huge variety of modern templates, widgets, and apps.
What makes it easy to use? Well, for starters, it has the most popular and convenient drag-and-drop feature. For those of you who don’t know what the drag-and-drop feature is about, it’s literally what the name says. You drag a feature box to the site preview and put it wherever you want. Simple as that.
What also makes it easy to use, especially for a beginner, is that it’s not packed with too many features and functions. Also, if you’re stuck, you can go to the FAQ section or watch short tutorial videos provided by Wix.
Now, I previously mentioned that it has some unique features. I specifically was talking about Wix ADI which stands for artificial design intelligence. What is that? Well, the artificial intelligence integrated into Wix will automatically create a website for you based on your chosen preferences. This feature also adds up a lot to the “easy to use for a beginner” idea.
Note that only a few other websites like Wix have integrated artificial intelligence (you’ll find out which ones later).
However, if you’re more advanced and have coding knowledge, you can switch to Wix editor. This way, you can simply take a blank template and create your custom template using HTML and CSS. Thus, Wix is great for both - beginners and advanced users.
That being said, even though Wix has a lot of great features, it also has some flaws that turn people to search for Wix alternatives.
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Why do People Search for Wix Alternatives?
I mentioned before that there are definitely some websites that would be considered as a serious Wix competition. These websites either have similar features like Wix has or compensate for something that Wix is lacking.
So, what exactly does it lack? I would distinguish three points: it has search engine optimization (SEO) limitations, Wix websites are not always mobile-friendly, and it doesn't have a website export option.
For those of you who are not aware, SEO is the main thing that makes your website appear on the search engine results page. It’s important even if you use targeted ads.
In the past, Wix received some pretty bad user reviews about its SEO features. Now, Wix states that they improved their SEO options. They integrated a Wix SEO add-on that you can download. However, it only provides you with basic SEO options.
Talking about mobile-friendliness, it's essential in the world we live in at the moment. Why? Because most of the time people don’t even bother to use a computer, they do everything on their smartphones. Now, Wix claims that your website will be mobile-friendly and look amazing on every screen.
It’s not completely a lie BUT there is a slight problem. Wix uses absolute positioning. This means that rather than being positioned relative to the user's screen, web items are positioned by pixel. This is great for flexible element positioning but it makes it more difficult for your website to adapt to different screen sizes.
Lastly, with Wix, there’s sort of a “ride-or-die” situation. If by any chance you feel that you’ve grown out of the platform and want to turn to some other more advanced alternative to Wix, you’ll have to start from scratch again. Wix doesn’t give you the ability to transfer your site to another platform.
So, after considering all the benefits and drawbacks that this platform has to offer, let’s proceed to the list of the five best Wix alternatives.
The Top 5 Wix Alternatives
The website builders listed below are definitely some of the greatest Wix alternatives for both - beginners and experts. I'm sure that after seeing all the benefits and drawbacks of Wix alternatives, you'll find the perfect match for you!
Squarespace - The Best of the Best
Reasons why Squarespace is a great Wix alternative:
- Modern and unique templates
- Easy to use
- Responsive design (mobile-friendly)
- A lot of various features
- Website export
It would be a shame not to include Squarespace in the list of the best Wix alternatives because it is by far at the top of our website builder list. Squarespace is great because it has an easy UI (drag-and-drop feature) and it offers a huge variety of useful features. Also, if you’re looking for a builder for an aesthetically pleasing website, modern and artistic templates are the signature move of Squarespace.
If you’re a beginner, you’ll definitely get a hang of Squarespace fast because it has a simplistic UI and the drag-and-drop function that gives you a lot of freedom in the process of website creation.
However, the drag-and-drop feature in Wix allows you to place anything you want, anywhere you want. In Squarespace, you have these specifically designed fields that limit your item dragging process a bit but, don’t worry, it’s still comfortable and convenient.
This happens because Squarespace has a responsive design meaning that page elements are positioned relative to the viewing device's screen, and your site design will adjust automatically to look good on any device. This limits your editing freedom but solves the mobile-friendliness issue Wix has.
As I mentioned before, Squarespace is famous for its cool-looking and modern templates. This is the feature that is praised a lot in user reviews. Squarespace offers a huge variety of templates and you can choose them by various categories, which is really convenient.
I also pointed out that Squarespace has a lot of awesome features. Its feature list is probably endless. There are some very specific important features and there are also some odd features. However, whether you’re a beginner or a professional, you’ll probably find what you’re looking for.
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Table: Squarespace features vs. Wix features
In addition, you should note that Squarespace offers a website export function that allows you to import your website to other website builders. As you already know, Wix doesn't provide you with this feature.
However, if you’re looking for a great website builder to create an extensive eCommerce business, Squarespace is not the best option.
What is the Price of the Squarespace Website Builder?
The plans that Squarespace offers could be considered as a more pricey option in comparison to other website builders like Wix. However, if we compared Wix and Squarespace, their pricing is very similar but Squarespace has fewer plan options.
Squarespace offers two different plan options - for Websites and for Online Stores. The plans are divided further into sub-plans.
The options for Websites:
The options for Online Stores:
Note! Always check the official website because the prices may change over time.
The prices are not that crazy but they would be considered a bit higher in comparison to some other Wix competitors. One way or another, Squarespace could definitely be considered as one of the best Wix alternatives.
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Zyro - Artificially Intelligent Website Builder
Reasons why Zyro could be considered as Wix competition:
- AI tool integration
- Easy to use
- Live customer support
- Responsive design (mobile-friendly)
If you are a fan of artificial intelligence, Zyro is a great alternative to Wix. I think that Zyro is one of the biggest Wix competitors in terms of AI tool integration. That’s also because only one other site like Wix offers something similar to AI integration (you'll find out later which one).
You’re probably wondering now what kind of AI tools Zyro has. There are three main tools: AI Writer, AI Heatmap, and AI Logo Maker. They will definitely surprise even the ones who are more skeptical towards AI.
The tool that is mostly praised in customer reviews is the Heatmap. Basically, it points to the exact spots on your website that will receive the most attention from customers. It’s helpful because it lets you know which parts of your site should be improved the most.
Though, the tool that I would praise the most is the AI Logo Maker. Even if you are not very creative and have no logo creation skills, it will definitely help you. There is a variety of templates you can use to easily create a professionally-looking logo for your website.
Now, the AI Writer is the tool that people feel most skeptical about. I also thought that but it actually is pretty helpful. It will generate text content on whatever topic or section you choose. Of course, if you are a writer, you will definitely feel the urge to change it. However, it will at least give you some great ideas if you ever find yourself suffering from writer's block (don’t we all).
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Table: Zyro features vs. Wix features
Zyro is a great Wix alternative for beginners because it is really easy to navigate. It’s not packed with a crazy amount of features and it has the famous drag-and-drop feature. Now, if you are a more advanced user, you might find some features missing. However, Zyro is changing and improving its features pretty quickly.
It also offers some great features like eCommerce platform, integration with other platforms (such as Google Analytics, Hotjar, Facebook Pixel, Messenger Live Chat, and Google Tag Manager), domain name transfer, live customer support (another unique feature only Zyro offers), and so on.
Zyro also has the responsive design that was mentioned before in other Wix alternatives. Therefore, you’ll have no problem with adapting your website to other screen sizes.
However, the variety of templates Zyro offers is around five times smaller than the amount that Wix offers. Thus, if you want a bigger variety of templates, Wix is the one that will fulfill your needs.
What is the Price of the Zyro Website Builder?
Zyro pricing is great, especially for beginners looking for a less expensive first purchase. The pricing also makes Zyro one of the better alternatives to Wix because it costs much less.
Here’s what you can choose from:
- Website - $2,61/month
- Business - $4,41/month
- Online Store - $8,01/month
- Advanced Store - $14,31/month
Note! Always check the official website because the prices may change over time.
As you can see, even the advanced plan doesn’t cost that much in comparison to Wix or some other similar website builders. However, Wix offers a bigger variety of plans than Zyro.
One way or another, Zyro could be considered as one of the best Wix alternatives, especially for beginners.
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Have you ever wondered which website builders are the best for your business?
See & compare TOP website builders side by sideWebflow - A Bit of Both Worlds
Reasons why Webflow is a serious Wix competitor:
- CMS and website builder combination
- Modern templates
- Great SEO tools
- Webflow University (free)
- Website export
The main selling point of Webflow is that it’s more complex in the way it functions compared to other website builders like Wix. It is a website builder AND a Content Management System (CMS). Thus, Webflow is a great choice for you, if you are a more advanced user and are looking for a more complex website creation process.
I’ll give an example for those of you who don’t know what CMS is. If you are interested in website creation even a little, you’ve probably heard about WordPress. It is the most popular CMS (just don’t get confused, there’s WordPress CMS and WordPress website builder).
It is something similar to a website builder but it allows you to customize your website in a more complex way. It also gives you a broader range of management options. Though, as I mentioned before, you should be a more advanced user if you want to choose Webflow as an alternative to Wix.
If the aspect of the variety of modern and sleek templates is the one you want to find in the search of sites like Wix, Webflow is here for you. You will find a huge variety of unique and artistic templates in Webflow. So, don’t worry, you’ll have plenty of options to fulfill your artistic desires.
| WEBFLOW | WIX | |
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| Good | Excellent | |
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Table: Webflow features vs. Wix features
Now, if SEO tool limitations are what triggered you to search for Wix alternatives, Webflow will definitely be a lifesaver. SEO tools that Webflow has to offer are surely more expansive and better than Wix tools. Webflow tools allow you to use alt titles, create automated sitemaps, identify specific keywords, and optimize the metadata on your site.
The effort Webflow puts into SEO tools is pretty impressive.
Remember when I told you that you should choose Webflow only if you are more advanced in website creation? Well, that’s true but not necessarily. Some people can upgrade from a beginner to an advanced user really quickly with the right learning material.
If you are one of those people, Webflow has got you covered. It gives you free access to various web creation courses that you can find on their Webflow University platform. It would be a shame to say no to free learning material.
Lastly, Webflow supports your growth and doesn't bind you for life. Therefore, it allows you to use website export if you ever decide to go elsewhere and bring your website with you.
What is the Price of the Webflow Website Builder?
I have to admit, Webflow pricing would definitely be considered as a more expensive option in comparison to some other Wix alternatives. Though, you can also use Webflow completely for free. No, you don’t have to fill in your credit card information and it’s not a free trial.
Note that Webflow offers three types of plan options – Site, Workplace, and eCommerce. The Site option allows you to build or import your own website. The Workplace option allows you to manage multiple websites and collaborate with your colleagues. And it's obvious what eCommerce plans are about.
The options of Site plans:
- Starter - free
- Basic - $12/month billed annually
- CMS - $16/month billed annually
- Business - $36/month billed annually
The options of Workplace plans:
The options of eCommerce plans:
- Standart - $29/month billed annually
- Plus - $74/month billed annually
- Advances - $212/month billed annually
Besides, Webflow offers plans for enterprises (contact Webflow for the pricing).
Note! Always check the official website because the prices may change over time.
Just keep in mind that the free version of Webflow is more for those who want to try using website builders in general. It will not be suitable for more advanced users. It’s obvious though because free plans usually have very limited features.
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Site123 - All It Takes Is Three Steps
Reasons why Site123 is a great Wix alternative:
- Very easy to use
- Great customer support service
- Advanced social media integration
- Free plan option
Site123 is a great Wix alternative for beginners. It’s probably one of the most user-friendly website builders out there. Just like the name states, it’s as easy to create a website as 1-2-3. That being said, it’s not the best option for advanced users.
What makes Site123 easy to use and a great alternative to Wix is that it works similarly to Wix ADI. In three steps (1-2-3) you select the type of website you want to build, enter the name, then wait a few seconds, and *boom* your website appears. Just like that.
Of course, later you do have to deal with some more advanced tasks like social media account integration, customization of the navigation bar, and some other things. Anyhow, user reviews show that most of them dealt with these tasks without any problems.
If you do encounter any problems, Site123 has a great customer support service that works 24/7. They will guide you through the solutions to any problems you face while creating a website.
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Table: Site123 features vs. Wix features
You wanna know what’s really cool about Site123? It has advanced social media integration. Since social media is pretty much conquering the world, it’s very useful. You can add probably any social media platform there is from Facebook to Tumblr and so on (you can choose from 29 options). Social media integration is also great for SEO improvement.
Talking about SEO, if that’s the reason you were looking for alternatives to Wix, Site123 has pretty basic SEO tools. It allows you to add alt text to images, edit the meta title and description, and customize URLs.
However, as I mentioned before, Site123 is great for you, if you’re a beginner, but not so much, if you’re a more advanced user. It’s not that it doesn’t provide any other features than just simple website creation, it’s just that those features are very limited.
What is the Price of the Site123 Website Builder?
Considering the pricing options, there’s not much. Literally, there’s only one option with a price. You can see that below.
The plan options you can choose from:
Note! Always check the official website because the prices may change over time.
It’s a huge plus for those who want to find a free website builder option or the one that simply doesn’t cost much. However, even the premium version of Site123 is quite limited.
One way or another, Site123 is a perfect Wix alternative for beginners (especially the ones who don’t want to invest much).
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Weebly - Create a Website on the Go
Reasons why Weebly is a great alternative to Wix:
- Easy to use
- A huge variety of widgets and apps
- A mobile app for Weebly
- Responsive design
- Website export
Another great Wix alternative for beginners is Weebly. It has a very simple UI and it’s not packed with too advanced features. However, it offers a huge variety of widgets and apps that will allow you to include only the features you really need.
What makes Weebly stand out from other websites like Wix is that it has its own mobile app (available on iPhone, iPad, and Android Tablet). The coolest thing about it is that the app is fully functional and you can simply edit your website on the phone.
This is especially useful when you need to make quick changes on your website but your computer is nowhere to be found. The same as on the computer, you will be able to use the drag-and-drop feature to edit your website. Also, if the internet is nowhere to be found, you can edit your website offline and sync it later.
Cool, right?
Just note that the main focus of Weebly is eCommerce. That being said, it’s a better choice for you, if you want to create an online store. However, you can still create websites with it, not necessarily online stores. Just note that Weebly is better for smaller eCommerce stores.
| WIX | WEEBLY | |
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Table: Weebly features vs. Wix features
Talking about SEO features of Weebly, they are great for starting but their not that extensive if you want more advanced functions. You don’t need to download any plugins because SEO is integrated into the platform. Weebly offers such features as sitemap creation, meta descriptions, SEO-friendly HTML formatting, and so on.
What’s also great about Weebly, is that it has a responsive design (unlike Wix). This means that Weebly is a great alternative to Wix because it solves the mobile-friendliness problem.
Now, what makes Weebly one of the bigger Wix competitors is that it offers a website export option. Meaning that it’s not a “ride-or-die” situation with Weebly. It’s more like a “spread your wings when you’re ready” situation.
What is the Price of the Weebly Website Builder?
Note that Weebly has a lot of plan options. It even has a free option that not every other site like Wix has to offer (though, remember, free is always limited). There are two types of plan options - for Websites and for Online Stores. You can see them below.
Plans for Websites include:
Plans for Online Stores include:
Note! Always check the official website because the prices may change over time.
As you can see, the pricing options that Weebly has to offer are great because you can choose from many different plans. Thus, the verdict is that Weebly is one of the better Wix alternatives.
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Conclusions
That’s the end of the best Wix alternatives list. I hope you’ve already made up your mind if you’re sticking with Wix or choosing any other alternative to it. If not, let me break it down for you one last time.
Usually, people search for Wix alternatives because of these three reasons: basic SEO features, mobile-friendliness limitations, and no option for website export. Which sites like Wix offer the best solutions for these problems?
If you’re searching for alternatives to Wix with more advanced SEO tool options, Webflow is the platform you should turn to. Webflow really puts a lot of effort into SEO tools.
If you’re not a fan of absolute positioning, you can choose from the sites like Wix that have responsive designs. Squarespace is a great option for that (as well as Weebly, Zyro, and others).
Now, if website export is important for you, you should try Weebly. It is great for beginners and it supports your growth. Webflow and Squarespace also provide you with this feature.
Lastly, if you’re a beginner, Site123 is probably the best option in terms of usability and price (however, you can also choose from any other Wix alternative in the list). If you’re an expert, though, you might want to consider trying out Webflow (the website builder and CMS hybrid).
That will be all from me this time. Thanks for reading! Have some fun with website creation! Signing off.
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